Here are some common blocks to creative thinking as identified by Roger von Oech:
- There is a right answer
- It should be logical
- Follow the rules
- Be practical
- Avoid ambiguity
- To err is wrong
- Play is frivolous
- Stick to what you know
- Don't be foolish
- Not everyone is creative
Magician - uses impractical ideas as stepping stones to new ones.
Revolutionary - questions assumptions, challenges rules, discards obsolete ideas.
Poet - uses soft-thinking tools such as metaphor and ambiguity to generate ideas.
Hunter - hunts for ideas in outside areas.
Fool - breaks up potential group-think situations
Have you got a team like this working with you to effect positive change in your spa?
If not, this is the kind of approach Vision Spa Retreat endorses and seeks - get in touch!Email me here
From Roger von Oech's book A Whack on the Side of the Head: How to Unlock your Mind for Innovation.
See Pivots for change in the spa world for a test project!




